This social campaign was for Rheem and Ruud, two worldwide HVAC providers. The idea was to collect stories from stakeholder contracting businesses that depended on the integrity of the Rheem and Ruud brands. We knew each company had a unique story about what it took to succeed, and by capturing that, we knew it would make for good content. For this, along with a team of content creators and account staff, I was responsible for concepting, editing, on-site direction, and final execution.
